North West PR firm Polaris Media has expanded its operations to the United States appointing a new representative in Chicago and joining Illinois Chamber of Commerce.
Polaris managing director Ben Pinnington recently met with Illinois Chamber’s International Business Council in Chicago following talks in the summer in the city. He said the move to join the chamber will enable Polaris, which has offices in Manchester and Merseyside, to promote its services to US exporters wanting to raise profile in the UK, India and the Gulf. In addition, it will help Polaris support its clients export to the powerful Mid West region, covering 12 states.
“We’re fortunate to visit Chicago regularly to see family and that has helped us to really get to know the region,” he said. “Illinois and the Mid West is a great fit for Polaris as there is lots of manufacturing, energy, maritime and logistics, and tourism which fit our areas of specialism. So we are absolutely delighted to beef up our address book by joining Illinois Chamber and gaining access to one of America’s biggest and most economically powerful cities. We’ve already been able to make some introductions for our client base with some exciting projects on Merseyside and in India.”
Laura Ortega the Executive Director of Illinois Chamber’s International Business Council said: “As one of the oldest business advocacy groups in the State of Illinois, the Illinois Chamber and its International Business Council (IBC) is uniquely positioned to help our member companies develop and execute international growth strategies through advocacy and partnership building with key sectors and stakeholders. The IBC is proud to have partnered with Polaris Media as corporate member to lead a coordinated, collaborative, and state-wide initiative to effectively promote trade and investment between Illinois and the UK.”
Through the Chamber Polaris has also appointed representative in Chicago to help provide on the ground support who will join Polaris’ other international representatives including the British Business Forum in Oman and Marex Media in Mumbai India.
Ben said with Brexit looming Polaris is aiming to improve its offering to exporters looking to grow markets outside the EU.
“Polaris is carefully developing networks and clients in countries where the UK could strike quick post Brexit trade deals,” he said. “Exports to the EU are likely to fall and Polaris wants to offer some solutions to this problem, offering genuine help and meaningful contacts in key post Brexit countries. Few are bigger than Chicago and America. Combined with our growing network in India and the Gulf we think our international reach gives us a real competitive edge and enables us to add value to exporters.”