Promar Shipping Services
Promar established its headquarters in Switzerland in 2002. It has a fleet of Multi-Purpose Supply Vessels, Platform Supply Vessels and Fast Crew Boats under management, which serve the global offshore marine industry. The company covers all ship management competencies and has a presence in Africa, Europe and the Middle East, providing top quality services to meet the highest standards of oil majors and subcontractors. Marine safety and safe working practises are vitally important to the company. Its first representative office was opened in Congo in 2010, followed by Gabon and Angola.
Promar had invested in a state-of-the-art, 80-metre Platform Supply Vessel (PSV), built by Damen Shipyards, in Galati, Romania. The Mamola Reliance was the first of its kind in Promar’s fleet. The firm was looking to attract the attention of international maritime trade media following a special naming ceremony in the Port of Barcelona. It was further looking to ramp up awareness of its operations across West Africa’s offshore oil and gas sector.
- Promar was able to fully capitalise on its major multi-million pound investment with coordinated media support.
- Promar gained professional advice to identify the strongest news angles and refine its messaging to drive coverage and communicate key commercial benefits.
- This included focusing on the Reliance’s status as one of the best-equipped PSV’s in the world developed in line with North Sea standards and benefitting from a package of special design features making it particularly attractive for deep water operations.
- Promar gained extensive coverage in the international maritime trade media raising greater brand profile and awareness of its operations in the Gulf of Guinea.
- Promar was further able to break new ground and generate exposure on media platforms it had never previously reached.
- Polaris attended the naming ceremony at the Port of Barcelona and coordinated the entire media operation including interviews, press releases and photography.
- Polaris used its knowledge of the maritime trade media and experience as British trained journalists to pull together a package which would be attractive to the media.
- Polaris issued the story to its extensive maritime media contacts based and was able to generate global press coverage for the naming ceremony.