Polaris has worked with world leading cable seal manufacturer Roxtec since February 2009. In a relationship approaching ten years Polaris has been tasked with creating consistent exposure for the UK branch of £150million turnover firm across multiple sectors. The involves promoting the firm’s corporate news including deals and contracts, partnerships, investments, new products, research and development, staff growth and company performance. A key element of this campaign involves cross sector promotion. The Swedish headquartered firm supplies many of the world’s largest businesses and is active in more than 80 markets. Roxtec requires a versatile PR operation which is able to generate coverage across a variety of specialist trade press including maritime, oil and gas, telecoms, construction, power (generation, distribution and transmission) OEM (e.g. trains, engines, motors, generators) and the process industries.
Polaris has successfully managed and directed a rigorous PR campaign for Roxtec for close to 10 years. During that time Polaris has gained extensive knowledge of specialist trade media and built a network of contacts across industry to ensure consistent results. Polaris generates high profile coverage across regional media platforms and international trade publications month in, month out averaging between 60 and 100 articles per year, worth circa £100,000 in advertising equivalent value (AEV). Crucially, Polaris has been able to reach Roxtec’s key targets including engineers and project managers who order their products. Polaris’ firm grasp of Roxtec’s nuanced messaging also ensures the campaign is able to communicate the key messages it needs to deliver to industry, while also attracting the headlines.
A selection of recent press releases: